Non Resident. While most of my work has been in entertainment, my passions have extended beyond that to new growth areas. Non Resident is an expression of my unique expertise that sits at the intersection of brand and identity, creators and creative, and entertainment and entertaining. 

Brand Strategy. Our identities move in and out of the physical spaces we occupy - and I believe that brand identities can move in and out of their perceived spaces, too. I work with emerging brands to solidify positioning, messaging, and mission to unlock their full audience potential. With existing brands, I create frameworks for acquiring new and niche audiences.

Creative Collaborations. Creators need additional canvases to continue to grow. And brands need collaborative partners to continue to stay relevant. I connect the dots for meaningful and impactful partnerships.

Exquisite Events. Activations and events can be a deeply memorable experience when done well. I make sure they’re beautifully executed.